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GA4 Enhanced Ecommerce Datalayers
GA4 Enhanced Ecommerce Datalayers
Nick Paul avatar
Written by Nick Paul
Updated over a week ago

Track those sales! πŸ’΅

With the Google Analytics 4 add-on you make the data available! πŸ‘£

This add-on adds all data layers in your shop to set up full enhanced e-commerce tracking within Google Analytics 4 by means of GTM. In order to really use the GA4 data layers, you still need to set this up within your GTM. Enhanced Ecommerce (EEC) provides better insight into the shopping behavior of visitors to your webshop. In this way, the entire purchase funnel becomes transparent. In short: the behavior of visitors to your webshop in Lightspeed from the moment they arrive, during the entire customer journey (customer journey) to an actual purchase. Of course, the possibilities don't just stop with Google Analytics. The data can be linked from tag manager to numerous tools that use ecommerce data.

⚠️ Important to know ⚠️

Why this add-on

As you may have heard, Google will stop Universal Analytics on July 1, 2023. Because you want to save your data and want a smooth transition in which you still want to be able to compare your UA data with newly collected data in GA4, it is important that you collect all your e-commerce data in GA4 in a timely manner.

Request the GTM setup via Plus+ Services

A helping hand from MVH Media (main sponsor Webwinkel Vakdagen 2022) to support you in the implementation. This service ensures that Enhanced Ecommerce events are transferred via Google Tag Manager to Google Analytics 4.

Installation πŸ› οΈ

To install this add-on, no developer implementation is required . super handy! So it's a " one-click install ". Simply click on " Request add-on " and let Plus+ do the work for you! πŸ‘¨β€βš•οΈ
After clicking " Request Add-on ", you would be redirected to " My Plus+ Add-ons " page. You will also see the following message appear in the top right corner of the dashboard.

Add-on settings/overview βš™οΈ

After installation, you will see that the add-on is in your overview, including installation date and status.

To activate the add-on, click on the hamburger menu and choose "activate". Prefer to see a preview in test mode first? You can. Click on "Activate in preview mode" and the add-on would only be visible to you. So not for the customers!

Settings βš™οΈ

Logo settings πŸ”ž

To make good use of the add-on, it naturally has a number of settings. We have to go through this step by step!


πŸ€Price: Should the prices be sent including or excluding VAT? This relates to sending the product prices, totals and any additional costs.

Event: Select_item (optional)

The item_list may not be automatically forwarded for recently viewed products, related products, or upsells. Is that the case? Then you can enter the CSS selector here. Are you stuck? Then click on the chat bubble at the bottom right to start the live chat with our support.

πŸ€ Custom CSS selector recently viewed products: Enter here the CSS selector/classes for the HTML element where the recently viewed products are displayed.

πŸ€ Custom CSS selector related products: Enter here the CSS selector/classes for the HTML element where the related products are displayed.

πŸ€ Custom CSS selector upsell products: Enter here the CSS selector/classes for the HTML element where the upsell products are displayed.

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