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Get started shipping
Get started shipping
Niels van Vlerken avatar
Written by Niels van Vlerken
Updated over a week ago

Creating a shipping strategy that fits your business is critical. Competition with other eCommerce stores means that customers have very high expectations for small and medium-sized businesses and demand low costs and fast shipping methods. It can be expensive to meet these expectations. As your business evolves, your shipping strategy will change depending on shipping costs, order volume and marketing.

eCom stores connected to retail locations

For owners using Lightspeed Retail, newly created Lightspeed eCom stores will be equipped with a shipping method called In-Store Collection. In-store pickup allows customers to purchase online and then collect their orders from your physical store when it suits them. However, to increase the reach of your eCom store, it is recommended that you offer shipping methods so that customers can have their orders delivered to their home.

Creating your strategy

This article will help you build your first shipping strategy so you can meet your customers' expectations and control your costs. In broad terms, consider the following steps to begin shipping and use the links to find out more.

  1. Estimate your shipping needs and observe. Estimate the future of your eCom store:

    • Average order size.

    • Frequency of orders.

    • The geographic locations to which you will ship your orders.

    • What your customers expect from shipping.

  2. Find out how much it will cost to ship your average order size in your area and also consider the cost of packaging materials.

    • Inquire with the various parcel senders

    • Search for packaging material

  3. Based on your estimates, observations and research

    • Decide how to offer shipping rates

  4. Then use these articles to set up your shipping methods in eCom.

    1. Offering Free Shipping

    2. Offering fixed shipping costs

    3. Different shipping costs based on weight class

    4. Shipping Integrations and Apps by Region

Inquire with the various parcel senders

There are many different parcel senders in the world and their availability depends on your region. Contact the different parcel senders to find out what their rates are. Below you will find a number of popular parcel senders per continent.


  • Deutsche Post/DHL Express/DHL Parcel

  • FedEx/TNT Express

  • PostNL

  • bpost

  • UK Royal Mail

  • UPS/Kiala

North America

  • USPS

  • Canada Post

  • UPS

  • FedEx


  • Australia Post

Many integrations and apps available through Lightspeed connect to more than one package sender. This is usually done through a third party. This third party can sometimes offer better rates than when you negotiate directly with a parcel sender. Please take this into account when requesting the shipping costs. Find out the price difference by contacting a third-party integration or app such as EasyPost, ShipStation or MyParcel, depending on your location. To learn more about the integrations and apps available in your region, click here.

Searching for packaging material

When you receive an order and you are ready to ship it to your customers, it needs to be packed. It is important not to overlook the details of this step as it is an important step. This is your customer's first physical contact with your products, so it's a perfect time to showcase your store's brand. Also, finding the right package size can reduce shipping costs. Bubble envelopes can be a better option than boxes, as the weight of the packaging is reduced.

Your parcel sender can also provide more information about obtaining the necessary packaging material and may also offer packaging. The following list provides some resources for standard size and custom size package boxes. Do your own research to find the best option in your area.

Standard Package Boxes

  • Uline (North America)

  • eBay (worldwide)

  • SelfPackaging (Europe)

  • Rajapack (Europe)

Custom/Unique Parcel Boxes

  • The Packaging Company (US and Canada)

  • Packhelp (Europe)

  • Boxes (Europe)

Decide how to offer shipping rates

Your customers should be given several shipping options at checkout so they can pay for their order.

The following table lists four shipping strategies you can choose to implement. Use the table to decide which strategy suits you. Then click on the title of each shipping strategy to find complete instructions on how to set it up.

For a comparison between Manual and Integrated shipping methods click here.

Manual shipping method

Integration or app

Free Shipping

Fixed shipping costs

Shipping costs based on weight

Offer live costs

Problems with the setting










Number of orders








Complex Shipping

Automated rates/labels/tracking numbers

Can add free shipping to cart total




Costs covered by


Company & customer



Product setting



Add weight in any product variant

Add weight in any product variant

Manual vs. integrated shipping methods

In Lightspeed eCom, there are two ways to display shipping rates: using manual shipping methods or using an integration/app. Both methods display the rates at checkout and they vary by method:

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