Color palette
Select the color palette for the recently viewed products here. The color palette can be set yourself at Visual -> Color palette

Title size
Set the heading / title size for the "Recently viewed" products here.

Title
Enter your title here, in this case you have chosen "Previously viewed by you"

Link text
Enter the text for the link here, in this case "View your personal recommendations"

Link url
Enter the URL for the above text here.